where the f**k is alice?
Wednesday, February 24th, 2010
edit: sooo Odeon have backed down now over their threats, although as with VUE no one has yet announced what the terms of this agreement might be (here’s hoping its not a ‘we promise never to do this ever again’). Either way though I’m pleased things have concluded this way as now companies can actually assess how much the shorter window does actually effect DVD/ cinema sales.
Its like the end sequence of Jurassic Park. Two dueling giants, neither of which we can really sympathise with but ultimately, in this particular battle (17 week release window), we’re rooting for the T-Rex (Disney).
Odeon seem to be seriously wasting their energies on waging a war against a yet unproven fear of smaller release windows, instead of looking into ways in which they can change their business model to keep up with the changing world. The stand off between Disney and Odeon over the shortening of the DVD and theatrical release window really highlights how much a of a potential bully (is that wording a bit too harsh?) exhibitors can be when it comes to looking at new release models. (and not to mention that Odeon’s argument of their 3D technology spend doesn’t logically add up) (more…)









