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We had a talk from Eli Pariser today at work as we’re publishing his book The Filter Bubble on Thursday. The whole talk was fascinating but the following two things have stayed with me the most…
1) On a brand new computer, no login, browser history or cookies, Google already has 57 different variations on search engine results it will select for you. These are defined by things such as make of computer, OS System, Browser, Font size, location, how long you hover over links for. Jesus, 57!
2) Facebook knows that… if a girl’s friend uploads a picture of herself, subsequently she is more likely to also upload a picture of herself in the next month… a guy is then proportiantly more likely to comment on this picture and subsequently be active on the site for the next 2 months. Facebook therefore have backward engineered this so if they want to keep you, a guy, on facebook for longer they will show one of your preferred female friends news information about a friend of theirs uploading a picture of herself.
FASCINATING
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